About us
Our story
who we are?
Welcome to Seraphinas, where every piece of jewelry tells a story of love, remembrance, and creativity. What began as a dream for Arfa Naveed in 2021 has evolved into a reality in 2024. Seraphinas is a tribute to a cherished companion and a lifelong passion.
The inspiration behind Seraphinas is deeply personal. Back in 2020, Seraphina, Arfa’s beloved puppy, brought an immeasurable amount of joy and companionship into her world. The loss of Seraphina a year later was profound, sparking a heartfelt desire to create something enduring in her memory. With a lifelong fascination for jewelry and a childhood spent crafting unique pieces from wires and stones, Arfa channeled her grief into a creative vision.
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Our team
Hi! I am Arfa Naveed, your CEO at Seraphinas.
Hi! I am Abdullah cheema, your COO at Seraphinas.
Hi! I am Rania Sumbal, your CFO at Seraphinas.
Hi! I am Fatima Anjum Wattoo, your Executive Manager.
Chief Exective Officer
ARFA NAVEED
Hello, I’m Arfa, your CEO? It feels surreal to say this, as Seraphinas has been in the making for the past three years, and I never imagined this day would come. Seraphinas is my baby, and I am dedicated to bringing the most unique and beautiful pieces to our brand, ensuring each one resonates with you.
Seraphinas coming to life wouldn’t have been possible without the incredible support of few of my closest and dearest friends. This brand is not just another jewelry brand; it’s a family, and we are grateful for your trust and love.
We love hearing from you, so dont hesitate to reach out with any questions or even to say hi!
With love – Arfa Naveed
Chief Operating Officer
ABDULLAH CHEEMA
Hi! This is Abdullah Cheema, your COO. Working with team seraphinas is amazing (not really…help I’m stuck) I’m kidding but in all honesty my focus is on creating a positive and productive work environment for our team, encouraging collaboration and continuous improvement (this is where i will apply all of my business knowledge, who knew alevels could come in handy). My goal is to help our startup grow sustainably while maintaining the integrity and artistry that define our unique jewelry collections. You can reach out to me or any member of my team through dming us on instagram, our whatsapp and even email!
Chief Finance Officer
RANIA SUMBAL
Although I was dragged into this by Arfa, my interest in finance helped me join this team willingly and that’s the only department I’m interested in, seriously (also because this will look good on my college apps, don’t kill me arfa). And that is why, Seraphina’s CFO here, Rania Sumbal. I’m really excited to work with this amazing team and work for you amazing people although my friends may or may not describe me as short tempered….well i guess you guys will find that out for yourself! okay sorry all jokes. BUT Never show up unless you are bedazzled✨
EXECUTIVE MANAGER
FATIMA ANJUM WATTO
Hi y’all, I am excited to be serving as the Executive manager at Seraphinas! My name is Fatima but I also go by Fati (not me stating the most obvious nickname :p) but I am here to tell you guys that I am the only, ONLY fun one in the team although I might’ve been called out as “non-serious” but who wants to work without having fun?? I bring the fun in the team and maybe..(maybe) abdullah does too but the other two, don’t even get me started but I love them despite that. Here’s to starting a beautiful journey! Thank you for being a part of it.